As asset managers continue to search for effective ways to grow their assets under management (AUM), technology has become a core component of effective AUM growth strategies. From basic website development to sophisticated marketing automation, the right technology can help asset managers attract and retain more clients, while also reducing costs associated with marketing and sales initiatives. To help asset managers better understand the technology they need to turbocharge AUM growth, here are five key pieces of technology needed to achieve success.

The first key piece of technology is a website. An effective website is essential for any asset manager looking to increase their client base. The website must be built on a platform that is easy to use and provides potential clients with easy access to relevant information about the asset management firm. Furthermore, it should be designed with the user experience in mind to ensure potential clients can find the information they are looking for as quickly as possible.

The next key piece of technology is a Custom Relationship Management (CRM) system. A reliable CRM system helps asset managers better manage their customer relationships, allowing them to better target potential clients and keep track of prospects. In addition, having a CRM system in place makes it easier for asset managers to identify potential clients to target for AUM growth.

Data is the third key piece of technology. In order to accurately capture, analyze, and utilize customer data, an asset manager must have the right technology in place. By utilizing customer data, asset managers can better understand the needs and interests of their customer base and target services to meet those needs.

The fourth key piece of technology is marketing automation. With marketing automation, asset managers are able to automate their marketing campaigns, allowing them to focus on other activities. This technology helps asset managers maximize their marketing efforts and reach more potential clients.

The fifth piece of technology is sales enablement. A sales enablement platform provides asset managers with the tools they need to run their sales process more efficiently. This platform provides sales teams with the resources to create and measure sales activities, track and measure performance, and generate reports that provide insights into the success of sales initiatives.

With the right technology in place, asset managers can be well-equipped to maximize their AUM growth and ensure their success. By utilizing these five key pieces of technology, asset managers can ensure they are attracting the right clients, offering quality services, and running the most efficient sales process possible.