AI wholesaling for the modern asset manager.

Automate distribution. Eliminate compliance risk. Scale advisor coverage without adding headcount.

Classical colonnade symbolizing institutional finance infrastructure
Problem
The Wholesaling Model

The wholesaling model is structurally broken — expensive, thin, and exposed.

Fully loaded cost / yr
$350K+
Per wholesaler, all-in. Base, variable, T&E, benefits, overhead.
Advisors covered
150200
Maximum advisor relationships one human wholesaler can credibly cover.
At compliance risk
100%
Of outbound communications — every email, every follow-up, every touch.

The result: inconsistent coverage, missed follow-ups, and compliance exposure on every message leaving the firm.

Gap
What Exists Today

Every existing tool records the work, hires the work, or blasts the work. None of them do the work.

Category A

CRM Platforms

Record what happened. Do nothing about it.

Category B

Marketing Automation

Email blasts at scale. Not relationship-level personalization.

Category C

More Wholesalers

Scales cost, not output. Same compliance exposure, larger expense line.

Category D

Generic AI

No financial-services context. No compliance layer. No workflow.

Solution
What AssetFlow Does

Six coordinated
AI agents. One
wholesaling workflow.

AssetFlow deploys a fleet of specialized agents that execute the full wholesaling workflow — compliantly, consistently, and at a fraction of the cost of a distribution team.

Agent · 01

Meeting Prep

Advisor profile, AUM tier, product fit, and talking points ready before every call.

Agent · 02

Follow-Up Drafting

Personalized follow-up drafted and queued for approval within minutes of every meeting.

Agent · 03

Territory Priority

Ranks advisor relationships by engagement score, AUM potential, and recency.

Agent · 04

Compliant Outbound

Every communication reviewed against SEC Marketing Rule & FINRA guidelines before send.

Agent · 05

Relationship Memory

Persistent memory compounds on every interaction. The system gets smarter with every touchpoint.

Agent · 06

Market Commentary

Timely, compliance-cleared market insights tied to real economic data, pushed to advisors.

Plugs into your stackBloombergFactSetMorningstar
Operating Model
A Monday Morning

Agents work overnight. Humans approve in the morning.

i.

Agents work overnight

While your team sleeps, agents analyze engagement, pull economic data, and draft the week’s outreach.

ii.

Surface in Slack

Monday, a prioritized queue appears — every draft, every action, every recommendation.

iii.

Human approves, agent executes

You approve. The system sends, logs, and schedules the next touchpoint. Nothing ships without sign-off.

iv.

Intelligence compounds

Every interaction stored. Every response learned from. Accuracy rises with every touchpoint.

# wholesaling-queueMon 07:42 ET
AF
AssetFlow · Priority · 18 min ago
Follow-up drafted — Jane Smith, RIA· $42M AUM · last contact 18 days ago. Tone calibrated to prior exchange.
Approve
AF
AssetFlow · Market · 12 min ago
Commentary drafted — Fed rate hold. Personalized for 14 advisors. Compliance cleared.
Review
AF
AssetFlow · Territory · 04 min ago
3 advisors flagged for re-engagement. Q2 meeting cadence below target in Mid-Atlantic.
Review
Security
Compliance & Trust

Compliance is the foundation. Security is the perimeter.

Every agent operates inside a governance envelope — and every byte stays inside your walls.

§ Compliance

Before it sends.

  • SEC Marketing Rule (IA-5653) & Staff FAQs indexed in full
  • FINRA communications rules & CFR Title 17 Part 275 grounded
  • Every outbound message reviewed before delivery
  • Real-time rule updates by your CCO — no code deploy
  • Human approval gate on every external send
§ Security

Your data never leaves.

  • On-premise hardware inside your facility — your IT perimeter
  • Zero attack surface: no public ports, no open SSH, no routable IP
  • Device-authenticated VPN for all access
  • No cloud, no shared tenancy, no third-party AI training on your data
  • Full audit trail, structured for SEC exam prep
Architecture
How It's Built

A coordinated multi-agent system, purpose-built for distribution.

Not a chatbot. Not a CRM plug-in. An operating layer.

Layer 01

Your Team in Slack

Approval cards · conversational queries · morning briefings
Layer 02

Orchestrator

Routes requests, coordinates agents, escalates to humans
Layer 03

Specialized Agents

Meeting Prep
Follow-Up
Territory
Compliance
Commentary
Memory
Layer 04

Knowledge & Governance

RAG across 13 collections · real-time governance ruleset · persistent entity memory
Layer 05

Your Infrastructure

On-premise hardware · tiered model routing (local → cheap → premium) · CRM, email, fund-data, Slack
Economics
Ten Wholesalers · One Platform

The same territory coverage, at one-nineteenth the cost.

Today · Human Team

10 Wholesalers

$3.5M+annual cost
  • Territory coverage1,500–2,000
  • Follow-upManual · Missed
  • Compliance reviewManual · Slow
  • ReportingLagging
  • Meeting → follow-upHours to days
  • Event → cleared commentaryDays
With AssetFlow AI

Platform + Lean Team

$180K/yr· enterprise tier
  • Territory coverageUp to 30,000
  • Follow-upAutomated · Every touch
  • Compliance reviewReal-time · Built-in
  • ReportingLive dashboard
  • Meeting → follow-upMinutes
  • Event → cleared commentaryHours
Pricing
Priced on Coverage

Priced on advisor coverage, not headcount.

Tier I
Boutique
Up to 5,000 advisors
List$48K/yr
Partner$30K yr 1
Tier II
Mid-Market
5,001 – 15,000
List$96K/yr
Partner$60K yr 1
Tier IV
Large Enterprise
30,000+ advisors
ListCustom
PartnerCustom
Timing
Why This Window

The window is open. Briefly.

i

Fee compression is relentless

Active managers face sustained pressure to cut costs. Wholesaling is one of the largest discretionary line items available.

ii

ETF commoditization has changed the game

Product differentiation is harder than ever. Distribution quality is now a primary competitive lever.

iii

RIA consolidation is accelerating

Fewer, larger advisors control more AUM. Missing a top-tier RIA is now a real revenue event.

iv

AI infrastructure is production-ready

Multi-agent orchestration, compliance-aware RAG, and real-time governance are ready today. Not possible two years ago.

95%
of AM firms have scaled multiple AI use cases
EY · 2025
$640B
in active mutual-fund outflows in 2025
Morningstar
40%
of enterprise apps will embed AI agents by end of 2026
Gartner
Team
Operators Who Have Lived It

Built by people who have sat in every seat of the wholesaling food chain.

John Gulino

John Gulino

Co-Founder

Fifteen years in asset management distribution, having sat in every seat of the wholesaling food chain. Founder & CEO of GK3 Capital — a digital marketing agency serving 25+ asset management clients.

David Ward

David Ward

Co-Founder

Twenty-five years scaling service businesses before architecting AssetBoxx. Founder of AgencyBoxx, where the same multi-agent infrastructure runs in production today across agencies and hundreds of clients.

The Ask
Become a Design Partner
Founding Cohort · Limited to the First 6 Firms

We are not looking for a beta tester. We are looking for a distribution leader.

Someone who wants to define the future of their function, not wait for it.

01

Year-1 Design Partner pricing

Enterprise tier at $100,000 for year one — 44% off the $180,000 list price.

02

Direct product input

Your workflow shapes the roadmap. Your compliance requirements become the standard we build to.

03

Dedicated onboarding

White-glove deployment with hands-on support from both co-founders through full launch.

04

First-mover advantage

Be the firm that automated distribution before your competitors knew it was possible.